A sharp look at China's e-commerce, AI, and consumer shifts.
Jacob Cooke moves from Alibaba's recent earnings and WPIC's annual data report into the bigger shifts reshaping China's e-commerce and AI landscape.

WPIC Marketing + Technologies
285 episodes listed below
China business, from headlines to execution.
The Negotiation follows business operators, advisors, and market specialists through the practical realities of working in China and the wider Asia-Pacific region. Its strongest episodes connect boardroom questions to platform shifts, consumer behavior, trade friction, and on-the-ground execution.
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The Negotiation sits at the intersection of China business analysis, APAC market entry, and operator-level commercial strategy. It is an interview show with a practical bias. Todd Embley brings guests into specific situations: a diplomatic visit, a consumer data report, a sourcing risk, a platform change, or a sector that is moving faster than outsiders expect. From there, the conversation usually narrows into consequences. What does Alibaba's AI spending signal after weak earnings? Why does Douyan matter so much for categories such as nutraceuticals and pet products? How should Canadian companies read a Beijing visit after years of trade tension? The show works best when it turns a large market story into something concrete enough for a brand team or investor to use. Recent episodes move between technology, diplomacy, consumer behavior, and market operations without treating them as separate worlds. AI answer engines and agentic shopping are discussed alongside creator commerce and Western lessons from China's social commerce playbook. Canada-China and UK-China episodes look beyond the ceremonial value of leadership visits to trade friction, tariffs, visa travel, local government priorities, and business confidence. The consumer episodes pay attention to texture. Pet ownership, live commerce, ski holidays, onsens, lifestyle positioning, and performance brands all become clues about what Chinese consumers are actually buying and why. The more technical conversations bring in diligence, business scope checks, distributor risk, research quality, and the difference between a generic market report and local evidence. It is not a hype show. The pace is brisk, and the tone is informed, but the conversations leave room for uncertainty and mixed signals. Guests are allowed to build long answers, which gives the show more detail than a quick news recap. The tradeoff is that some episodes carry promotional framing around APAC expansion and WPIC's work. Still, the core value is clear. The Negotiation gives commercially minded listeners a grounded way to follow China and Asia-Pacific markets through people who work in them, advise on them, or study their consumers closely.
Made for: Built for founders, operators, investors, exporters, researchers, and brand teams trying to understand China and APAC markets in practical commercial terms. It also suits policy-aware business listeners tracking how trade relations shape market access.
What sets it apart: The show pairs geopolitical and platform-level context with street-level consumer and operator detail. It is less a news recap than a working conversation about what foreign companies need to know before acting.
Despite being the world’s most potent economic area, Asia can be one of the most challenging regions to navigate and manage well for foreign brands. However, plenty of positive stories exist and more are emerging every day as brands start to see success in engaging and deploying appropriate market growth strategies – with the help of specialists. The Negotiation is an interview show that showcases those hard-to-find success stories and chats with the incredible leaders behind them, teasing out the nuances and digging into the details that can make market growth in APAC a winning proposition.
Based on 5 episodes we listened to · September 2026
Detailed interviews connect China's platforms, consumer shifts, and AI development to the decisions brands and commerce operators face.
The Negotiation makes Asia's digital economy legible through interviews that connect platform mechanics with company strategy. Todd Embley keeps the discussion close to practical decisions: how brands establish a presence in China, how discovery moves between traditional…
Tmall, Douyin, DeepSeek, and Temu arrive with business models attached, saving you from headline-only fluency.
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Short reviews from the PlayNext desk, based on the episodes we processed.
A sharp look at China's e-commerce, AI, and consumer shifts.
Jacob Cooke moves from Alibaba's recent earnings and WPIC's annual data report into the bigger shifts reshaping China's e-commerce and AI landscape.
AI commerce is presented as a shift in how buying happens, not just another piece of hype.
Colin Jevons makes a practical case that AI is not only changing search, but also closing the distance between advertising and purchase. The episode keeps a clear center as it moves through AI answer engines, agentic shopping, creator-led commerce, and the slower pace Western…
A practical map of China's premium health and lifestyle market, centered on the channels that drive discovery.
The conversation lays out how European lifestyle and health brands can approach China, with Emmanuel Poupel arguing that Xiaohongshu sits at the center of discovery and influence, while Tmall and JD still matter as key shelves.
A clear look at Chinese tech, from AI and cloud strategy to the wider US-China contest.
Kevin Xu and Todd Embley trace where Chinese tech is heading, with the best stretches shifting from big headlines to the machinery behind them.
A clear look at Pinduoduo, Timu, and the platform mechanics behind both.
Ed Sander frames Pinduoduo's rise as a case study in how group buying, aggressive discounting, and supply-chain ties helped fuel its growth in China.

Small things, real markets, strange incentives.


Markets, money, and Germany in motion.



Alibaba's weak earnings kick things off.
AI is nudging checkout closer to the conversation.
This episode discusses Prime Minister Mark Carney's recent visit to China, focusing on the tariff agreement and its implications for Canadian businesses and Canada-China relations, featuring an interview with Bijan Ahmadi of the Canada-China Business Council.
Tom Simpson from the China-Britain Business Council discusses Prime Minister Keir Starmer's historic visit to China and its implications for UK businesses and bilateral trade relations.
This episode features an interview with Justin Downs discussing skiing and winter sports development in China and Japan, including participation trends, market growth, and opportunities leading up to the Milan 2026 Winter Olympics.
Host Todd Embley interviews market research strategist Nicola Quayle about how brands can use insights to succeed in complex Asian markets.
Analysis of Canadian Prime Minister Mark Carney's visit to Beijing and its implications for Canada-China trade relations.
An interview with lawyer Richard Kimber about protecting brands and navigating manufacturing and sourcing in China.
Interview with Professor Li Zhiliu discussing competitive dynamics of China's e-commerce platforms and their strategies.
An interview with Professor Li Jie Liu discussing China's digital economy, the rise of its e-commerce ecosystem, and the institutional innovations that enabled it.
Host Todd Embly interviews Alicia Guo about China's influencer economy, social marketing landscape, and consumer trends, offering advice for international brands.
Host Todd Embly interviews Olivia Plotnick about her journey across 32 Chinese cities, exploring consumer behavior and brand engagement in China's diverse markets.
An interview with Nicole Lin from Tmall Global discussing how international brands can enter China's consumer market through cross-border e-commerce and localization strategies.
Todd Embly sits down with Emmanuel Poupel for a practical look at how European lifestyle and health brands can win in China.
An interview with a cultural strategist about China's outdoor sports market and how Western brands can enter it.
This episode analyzes China's domestic economy, focusing on consumer spending recovery, housing market challenges, and the mixed signals in consumer confidence, with insights from economist Tianchen Xu.
This episode analyzes China's economic performance in early 2025, including growth data, U.S.-China trade dynamics, and policy constraints, offering a data-driven perspective for navigating China's economic landscape.
Todd Embley sits down with Kevin Xu, founder of Interconnected, for a conversation about China's evolving AI landscape.
Dr.
An interview with a new director discussing how European brands can enter and scale in Asia-Pacific markets.
Justin Downes discusses the recent ski season in China, the world's largest indoor ski resort in Shanghai, and compares the ski markets of China and Japan as he transitions to a new role in Hokkaido.
Interview with David Nottingham, EU General Manager of iPinyo, discussing the Chinese digital ecosystem, ad tech, and audience targeting strategies.
Host Todd Embly interviews China marketing expert Olivia Plotnick about the surge of US users on Xiaohongshu due to the potential TikTok ban, exploring platform features, cross-cultural interactions, and implications for brands.
Host Todd Embly interviews international business strategist Cynthia Dieran about global expansion strategies for companies entering the Asia-Pacific region.
An interview with Anton Lapunov about strategies for foreign brands entering Japan's e-commerce market.
An interview with Jeff Crowther of HPA China discussing the dietary supplements market in China, consumer trends, regulatory hurdles, and cross-border e-commerce strategies.
An interview with an e-commerce expert discussing strategies for Australian and New Zealand brands entering Chinese and Southeast Asian markets.
Daniel Mabee discusses the nutraceutical industry in Asia-Pacific, covering market trends, certification, and strategies for entering markets like China, Japan, and Southeast Asia.
Interview with Antoinette Becker about China's e-commerce landscape and strategies for UK brands entering the Chinese market.
This episode features an interview with Mark Dreyer analyzing China's performance at the Paris 2024 Olympics, including medal results, key victories like Zheng Qinwen's tennis gold, controversies in swimming, and the cultural impact of sports in China.
Ed Sander joins The Negotiation for a close look at Pinduoduo and the rise of Temu.
Jason Ong discusses digital marketing strategies for global brands in APAC, focusing on Gen Z consumers and mobile-first experiences.
An interview with Dr.