Cory Cotten-Potter
353 episodes listed below
Cory Cotten-Potter interviews B2B sales and marketing founders on AI's reshaping of pipeline generation.
The B2B Revenue Executive Experience brings marketing, sales, and revenue operators into long-form working conversations. Episodes favor practical tradeoffs: how social teams earn brand latitude, where AI changes SDR work, and why value conversations need evidence beyond a big ROI number.
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This is a one-on-one interview show: host Cory Cotten-Potter (referred to in some episodes as Corey, occasionally joined briefly by a co-host named Ben) talks with a single guest per episode, almost always a founder, CEO, or CMO of a B2B sales or marketing technology company. Episodes run roughly 30 to 40 minutes and follow a consistent structure — guest background, then a deep dive into one product story or strategic problem. A dominant recurring theme across episodes is AI's disruption of the sales development (SDR) function, including AI agents like Qualified's Piper, agentic marketing platforms displacing tools like Marketo and Pardot, and AI-assisted personalization and outreach automation. A second cluster of episodes focuses on value selling and value management, treating ROI benchmarking and business-case discipline as a full customer-lifecycle practice rather than a one-time pitch. Other recurring subjects include B2B gifting and direct mail platforms, the shift from seat-based to usage-based SaaS pricing, B2B social media and brand personality, and go-to-market strategy for early-stage product marketing. Guests frequently bring backgrounds from Salesforce, SAP, or Oracle, and many are selling into the same revenue-operations audience the show targets. The tone is practitioner-to-practitioner rather than motivational: guests are pressed on specific numbers (SDR cost per rep, pipeline influenced, customer counts) rather than general sales advice. Listeners benefit most if they work in B2B sales or marketing leadership and want exposure to specific vendor tools and strategies rather than broad sales philosophy. There is no narrative or solo-host segment format — every sampled episode is a structured interview built around a single guest's company or thesis.
Made for: B2B sales and marketing executives and revenue leaders evaluating how AI tools like AI SDRs and agentic marketing platforms are changing pipeline generation and go-to-market strategy.
What sets it apart: Guests are typically founders or C-suite leaders of the specific sales/marketing-tech platforms under discussion (e.g., Qualified, Sendoso, XIQ, Mainstay), grounding each episode in a named product and its metrics rather than general sales motivation.
The B2B Revenue Executive Experience is a podcast hosted by Cory Cotten-Potter, who dedicates each episode to helping executives train their sales and marketing teams to optimize growth. Whether you’re interested in increasing margins and growing your market share, enabling your teams to compete on value rather than price, hiring new employees, or trying to stay at the forefront of the latest in sales and marketing techniques, this podcast will give you the tools and skills necessary to win in a B2B marketplace. Each episode features an interview with a thought leader or practitioner, discussing topics like: va...
Based on 5 episodes we listened to · September 2026
Corey makes B2B revenue tactics concrete by pressing guests on buyer behavior, measurable value, sales process, and practical uses of AI.
The B2B Revenue Executive Experience turns sales and marketing strategy into working conversations about how pipeline is built, qualified, and defended.
AI comes for the SDR org chart, while Corey makes you cost out what replaces it.
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Short reviews from the PlayNext desk, based on the episodes we processed.
A practical CMO-level case for giving B2B social more personality, clearer guardrails, and real authority.
B2B social is framed as a real marketing channel, not a side chore maintained in case someone checks Instagram. Planable's CMO makes the argument more credible because she pairs growth context, from first marketing hire at 50 customers to more than 6,000 active customers, with a…
A blunt B2B sales argument for why AI agents may replace much of the marketing SDR function.
Kraig Swensrud makes the case that the marketing SDR role is running into basic operating limits: expensive headcount, finite lead capacity, uneven product knowledge, slow response times, and churn as the best reps get promoted.
A grounded B2B sales conversation on using gifting, AI personalization, and intent signals with more discipline.
Kris Rudeegraap frames gifting and direct mail as a repeatable revenue motion, not a one-time novelty. His main point is that teams need to understand the use case before they start sending: an SDR, a field marketer, and an automated campaign will all use gifting differently,…
A practical sales-tech conversation about using AI to move beyond charm and make buyer conversations more useful.
This B2B Revenue Executive Experience episode treats AI in sales as a practical answer to a familiar revenue problem: likable sellers can open doors, but charm will not carry a deal if the buyer still needs a business case and confidence in ROI.
A grounded B2B sales episode on using AI, post-sale measurement, and customer proof to make value management more credible.
Craig LeGrand frames AI in value management as a practical sales aid, most useful when the seller has already done the work. His point is blunt: an account executive should not burn a short buyer meeting by asking for the top three challenges from scratch.
Simon Owens interviews founders about the revenue mechanics behind their media businesses.
Colin and Samir break down creator-economy news, from OpenAI's TBPN deal to AI podcasts.
AI-era marketing tactics from operators testing what works next.
Mark DeGrasse interviews agency and marketing operators on the frameworks behind their case studies.
Kristina Halvorson interviews content strategists about how the work actually gets done.
Sarah Longwell unpacks swing-voter focus groups to explain Trump-era political shifts.
B2B social has become a channel with its own voice.
AI agents are coming for marketing SDR work, and the guest does not soften the case.
Gifting is not order taking.
Likeability only gets a seller part of the way.
AI becomes the homework assistant.