Ortho Marketing
188 episodes listed below
Dental growth talk with operational teeth.
Ortho Marketing Live treats orthodontic and dental practice management as a hands-on business problem. Recent episodes move from AI braces and treatment planning to case acceptance, pricing, legal risk, virtual assistants, acquisitions, and front-office workflow.
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Ortho Marketing Live is a dental and orthodontic practice-growth show with a strong bias toward action. It talks to people running, advising, protecting, financing, and modernizing practices. The center of gravity is business execution. Recent episodes cover AI-driven custom braces, fully digital treatment planning, case acceptance, pricing, legal compliance, acquisitions, brand growth, virtual assistants, and front-office systems. The technology conversations stay close to the chair. AI is not treated as a buzzword floating above the practice; it shows up in scans, tooth identification, bracket placement, treatment planning, and the daily choices that determine whether a team actually changes its workflow. The marketing conversations are just as practical. Case acceptance becomes a matter of listening carefully, asking the right questions early, and connecting the treatment plan back to the patient's stated concern. The financial episodes look at pricing and profit as levers that can change the health of a practice quickly. The legal episodes add a more serious register, with attention to liability protection and business risk. Dean Steinman from OrthoMarketing gives the show its recurring momentum, opening conversations with industry shorthand and pushing guests toward usable guidance. The guests tend to arrive with a defined specialty: dental law, orthodontic consulting, operational systems, financial optimization, practice acquisition, virtual assistants, or new orthodontic technology. That gives the show a broad but coherent shape. It is not a general wellness podcast. It is a working conversation for people who live inside dental and orthodontic operations and need to keep pace with competition, staffing strain, patient expectations, and new tools. The tone can be upbeat and repetitive, but the repetition usually serves a purpose. The same point gets restated until it becomes a business action. Frequent sponsor language is part of the listening experience. So is the sense that standing still is the real threat. The show suits practice owners and team leaders who want dental-specific business conversations without a layer of theory between the problem and the next move.
Made for: Orthodontists, dentists, practice owners, treatment coordinators, and dental office leaders who want practical guidance on growth, conversion, operations, pricing, staffing, and technology. It is especially suited to teams trying to modernize without losing sight of day-to-day patient flow.
What sets it apart: The show keeps broad business trends tied to dental and orthodontic execution, so AI, acquisitions, legal exposure, and pricing all land as practice-level decisions. Its interviews favor clear examples, repeated takeaways, and industry-specific consequences over polished thought leadership.
The marketing pros at Ortho Marketing share tips, tricks and best practices to enhance marketing efforts for your practice.Interviews, tips and new ways to take your practice to the next level can all be found here at Ortho Marketing's Podcast.
Short reviews from the PlayNext desk, based on the episodes we processed.
A clear look at AI-assisted braces, strongest when it focuses on the scan-to-placement workflow.
Dr. Mehdi Pekar and Dean Steinman present Celebrace as a practical fit for an orthodontic workflow, moving from scanning and tooth detection to treatment planning and bracket placement.
A practical guide to helping patients feel heard so orthodontic treatment plans land more cleanly.
The episode focuses on orthodontic conversion, with Dean Steinman and Shelly Bostrom laying out how treatment coordinators and doctors can move patients from interest to yes without sounding pushy.
A practical insurance conversation for practices trying to protect people and understand their options.
Insurance is treated as an operating concern rather than a background benefit. Dean Steinman, with Samantha Conner and Kathy Conner from Provisor, ties coverage decisions to the realities of protecting the practice, the owner, and employees, while also linking the topic to…
The real gap is between getting found and getting a response.
Dean Steinman and Shelly keep the focus on a familiar but easy-to-miss problem: a lead only matters if the team catches it, books it, and keeps it moving.
Fast phone coverage and quick follow-up are presented as the most direct way to turn practice marketing into booked visits.
Adi Campuzano stays on a simple point: answer the phone, avoid missed calls, and follow up on digital marketing leads fast enough to lift conversion.
Rob Walling on bootstrapped SaaS growth, plateaus, and exits — with founders who lived them.
Abbey Ashley's playbook for turning your job skills into a virtual assistant business.
Naval Ravikant on epistemology, startups, and crypto, from David Deutsch to Vitalik Buterin.
Alex Theuma interviews SaaS founders and investors on scaling to $10M-plus ARR.
Guy Raz traces founders' origin stories and fields live advice-line calls from entrepreneurs.
Alex Blumberg interviews guests like Megan Phelps-Roper and Shane McAnally about failure and reinvention.
Dean Steinman talks with Dr.
Dean Steinman sits down with Shelly Bostrom for a conversation about conversion and patient acceptance.
This episode features an interview with Mike Gushing, an orthodontic expert, discussing KPIs, marketing, and growth strategies to help orthodontists improve their practices.
This episode features an interview with Lindsay Quinn about practical applications of AI in orthodontic practices beyond basic tools like ChatGPT.
A dental attorney discusses essential legal compliance, business issues, and liability protection strategies for dentists and dental practice owners.
Dr.
This episode discusses pricing strategies and profit improvement for orthodontic practices, featuring a guest from Dr.
Rebecca Herring discusses how virtual assistants can help dental practices establish SLPs and reduce front office stress.
The host introduces programmatic advertising and teases an interview with a guest who will explain what it is and how it works.
This episode discusses team development and its impact on patient experience to improve case acceptance for orthodontic practices.
Dean Steinman interviews John Nabors, founder of First Class Aligners, about the future of clear aligners and marketing strategies for orthodontic practices.
Dean Steinman frames insurance as both a growth lever and a retention issue.
An interview with Casey Bolton discussing how MyOrthoVA provides virtual assistants and remote staffing solutions for dental and orthodontic offices, along with tips for onboarding remote staff.
Dean Steinman interviews Dr.
Dean Steinman welcomes Shelly from Align My Practice Consulting back to talk about using automation to convert incoming leads.
Dean Steinman interviews Shelly from Alarm My Practice about standing out in a crowded market and elevating the patient experience.
Dr.
Dean Steinman talks with Adi Campuzano, founder and CEO of Dedicated Office Solutions, about answering the phone, following up on digital marketing leads, and moving faster from lead to booked appointment.
Host Dean Steinman interviews Dr.
Dean Steinman interviews Allison Norris about hiring strategies and common pitfalls in the dental industry.
This episode features ads for Rakuten and BetMGM Casino, then begins an interview about marketing for orthodontic practices.
Dean Steinman interviews Todd Blankenbeckler about improving efficiencies and adapting to change in orthodontic practices.
Ortho Marketing Live discusses marketing strategies for orthodontic practices, featuring an interview with Paul Capodanno about expanding into APAC markets.
Dean Steinman interviews influencers and experts about marketing strategies for orthodontic practices.
Dr.
Nick Greenfield, CEO of Candid Pro, discusses their innovative approach to orthodontic technology and partnership to help practices scale.
This episode features Oliver Gellis, CMO of OrthoFi, discussing how data analysis can help dental practices understand and reduce no-shows for appointments.
This episode features an interview with Stephanie Peterson, Director of Operations at Orthodontic Excellence and Novo Orthodontics, discussing how to set up systems for success in an orthodontic practice.
Host Dean Steinman interviews Kent Miller about using data to make informed decisions for dental practice location and growth.
An interview with OrthoFX CEO Ren Menon about how AI and polymer science are transforming orthodontics, hosted by OrthoMarketing.
This episode features an interview with Alfred Griffin, CEO of Lightforce, discussing his background in orthodontics and how his company is disrupting the market with technology.
This episode features Eric Romingquet discussing how optimizing follow-up processes after consultations can significantly increase practice revenue by $100,000+.