Connecting Content on LinkedIn with Tom Etherington - "The LinkedIn Guy"

·44 min·1 clip

We launched Closer magazine—it was a phenomenal success, selling half a million copies a week.

Tom Etherington, the 'LinkedIn guy,' walks through 30+ years of career transitions from childhood football dreams through entertainment journalism to magazine publishing and ultimately LinkedIn strategy. Born into a family of writers (his mum co-wrote a UK sitcom), Tom demonstrates how storytelling skills remain constant across mediums. Key moments include quitting his job with no backup plan, launching Closer magazine to 500K weekly sales, relocating to Australia, and eventually pivoting to LinkedIn-focused content strategy.

As heard by us

A calm LinkedIn episode that ties career pivots to practical branding advice.

The episode treats Tom Etherington's career as evidence that storytelling can matter in business, not just in a profile. Jane Jackson traces the line from entertainment journalism to LinkedIn strategy and Connect Content, so the discussion feels built on a real career path…

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Why you'd press play

Hear how a career storyteller uses LinkedIn to amplify networking, branding, trust, and business.

Read the full recommendation in PlayNext →

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