WP-Tonic | WordPress | SaaS | Bootstrap SaaS | Startups · Jonathan Denwood & Kurt von Ahnen

958 WP-Tonic Show: We Discuss The Very Changing Face of SEO in 2025

·55 min·5 clips

Jono Anderson says SEO as we know it is dead and content marketing needs to be put away.

Jono Anderson, former Yoast employee and SEO expert, discusses the dramatic changes in SEO and content marketing for 2025, arguing that traditional tactics are dead due to AI and Google's evolution. He emphasizes the need for brand building, niche strategies, and authentic content, while sharing insights from his time at Yoast and the future of WordPress in SEO.

As heard by us

A blunt, useful conversation about SEO, brand, and what still survives the churn.

WP Tonic treats SEO in 2025 as a moving target, with Jono Anderson bringing the kind of lived-in context that comes from Yoast and the wider SEO scene.

Read the full review in PlayNext →

Why you'd press play

If you want the no-bullshit version of SEO in 2025, start here.

Read the full recommendation in PlayNext →

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