Wholesale Hotline | Brent Daniels

How To Wholesale Houses Like A Pro ($34K Deal Breakdown) | Flipping Mastery

·18 min·1 clip
Jerry Norton breaks down how he just wholesaled a house for a $34,500 profit.
The episode is a solo deal breakdown by host Jerry Norton. He begins by announcing a $34,500 wholesale profit on a specific house. The lead originated via SEO, which he contrasts with PPC advertising, advocating for the long-term investment in organic search presence. Norton stresses the importance of playing the 'long game' in real estate, building a local expert reputation in Tulsa, Oklahoma with his partner Mark Gabriel. He details the lead response process, highlighting the need for speed as sellers often submit multiple forms. A major segment compares business models: the 'backyard' in-person appointment model versus a virtual/remote model. Norton strongly favors the in-person approach for its ability to waive contingencies, build rapport, and separate from competitors. He then narrates the specific deal: the seller was sophisticated, had multiple higher offers, but ultimately chose Norton's lower $117,500 offer due to their demonstrated professionalism and local credibility. After acquisition, the deal is handed off to a separate dispositions department. Norton defends the scalability of the appointment model, citing a one-in-four closing rate and the potential for an acquisition rep to secure a contract daily. He outlines his five-day disposition process, which culminates in an open house designed to create an auction environment among cash buyers to secure the highest price. The episode concludes with resources for further learning and a reminder that wholesaling requires treating it as a serious business, not a casual side hustle.
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