WeCrashed is a Wondery podcast series hosted by David Brown, known for Business Wars and Dr. Death. The trailer opens with Lisa Skye Hain, an early WeWork employee, describing her excitement on day one when she received an email about building the largest networking community on the planet. Her boss was Adam Newman, a six-foot-five entrepreneur from Israel who founded WeWork. Newman pitched WeWork as a coworking space for the 'We generation,' framing it as not limited by age or gender and focused on elevating human consciousness. Former employees describe being swept up in this vision, which eventually led WeWork to become one of the most valuable startups in the world at $47 billion. The trailer includes audio of WeWork expansion announcements across global cities including Vancouver, Shenzhen, and Mumbai. A company chant of 'We!' is played, prompting incredulous commentary from former insiders who compare it to employees of Deloitte or Goldman Sachs chanting their company names. One insider describes a colleague's real-time reaction, saying they turned and called it a cult outright. David Brown introduces the series as an exploration of the promises and eventual collapse of this startup. Former insiders describe the culture messaging around spiritual awakening and empowerment as something that, in retrospect, sounded like bullshit. The trailer ends with a blunt line dismissing Newman's consciousness-elevating rhetoric: 'You're running a fucking desk.' The tone is skeptical and punchy, setting up a narrative about idealism colliding with reality. The show premieres January 29th on Apple Podcasts. The format combines documentary-style narration with firsthand testimony from people who worked inside WeWork. The trailer is designed to hook listeners with memorable quotes and a clear promise of a dramatic corporate rise-and-fall story.
