Rebel CEO Podcast w/ Breeanna Kay · Business Strategy, Spirituality + Personal Growth for Creative Entrepreneurs

The “Boring” $ Move That Took 19 Years off of Her Debt Payoff Plan

March 3, 2026·53 min·3 clips

Emily says full living benefits can let you access part of the death benefit during cancer, heart attack, or stroke.

1. Rebel CEO Podcast w/ Breeanna Kay centers on Emily Bartz and the use of life insurance as a business and family planning tool. 2. Breeanna Kay hosts, Emily Bartz is the guest, and Emily's insurance agency experience matters because she left medical device sales for this work. 3. The episode asks why life insurance can be a strategic choice for women business owners who want time freedom and financial control. 4. Emily says she spent about 10 years in medical device sales with a company car, a company credit card, and remote flexibility. 5. She covered five states in the Midwest, which meant plane travel or six- to seven-hour drives to see clients. 6. COVID changed her routine because she could meet clients remotely instead of traveling to hospitals. 7. After her third baby, she did not want to return to the road-heavy schedule her job required. 8. A family-owned-company acquisition phase added about 18 months of uncertainty about whether jobs would remain. 9. Emily says that pressure pushed her to own something with complete control and autonomy. 10. Breeanna says Emily's stories showed that life insurance was not just a 'scary or boring' topic. 11. Emily says a friend who was a mom of three and a military spouse made her reconsider the industry. 12. She calls life insurance 'the most non-sexy thing' she could imagine for a career before seeing the income and impact potential. 13. Emily says she entered the field first for her husband, then quickly saw a sustainable business model. 14. She says the industry had about a 21 percent increase at her IMO's annual end-of-year review. 15. Breeanna and Emily discuss work-life harmony, with Emily saying she uses time blocking and communication with her husband. 16. Emily says she wants to attend school drop-offs, events, and Christmas activities while still serving clients and agents. 17. Breeanna shares that her mother died after breast cancer and appendix cancer, which changed how she values time and present family life. 18. Emily responds that funerals can cost around $7,000 and that families often use GoFundMe because they are unprepared. 19. The episode is conversational and personal, with Breeanna sharing her own policy experience and asking direct follow-up questions. 20. Listeners who like practical money decisions and family protection will get the most from it, while people wanting entertainment over insurance details may skip it.

As heard by us

A practical case for treating life insurance as part of real financial freedom.

Emily Bartz treats life insurance as a practical business choice with real household consequences. She draws a clear line through coverage, employment, illness, and retirement, showing how protection can vanish or get harder to replace just when people need it most.

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Why you'd press play

A real talk on why employer coverage can disappear just when life gets expensive.

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