Rebel CEO Podcast w/ Breeanna Kay · Business Strategy, Spirituality + Personal Growth for Creative Entrepreneurs

Stop Obsessing Over The Perfect Niche + Do This Instead

·48 min·3 clips

Steph says the biggest marketing problem is thinking you must convince people to buy from you.

1. Rebel CEO Podcast w/ Breeanna Kay frames this episode around “unmarketing,” niche pressure, client-centered business, and getting paid to be yourself. 2. Breeanna Kay hosts Steph Dragonheart Benedetto, the founder of Awaken Business, and Steph matters because she teaches conscious entrepreneurs through desire and inner knowing. 3. The episode asks whether traditional business rules and marketing tactics block success by disconnecting people from their own power. 4. Steph says her first business lessons came from internet marketing, where she followed expert instructions, got clients, and still felt that something was “off.” 5. She says she was 38 when she first asked herself, “what do I want?”, after years of doing what she thought she was supposed to do. 6. Steph describes an experiment called her “100 Conversations Project,” which began as a New Year’s Day idea and sat unused for nine months because she was scared. 7. A coach told her, “What if you just do 10?”, and that smaller target helped her start booking conversations quickly. 8. Steph says the project led her to buy the awakened business website, sign up to speak outside the wedding industry, and discover who she was drawn to and how she could help them. 9. She also describes the “Dragonheart Portal Session,” a paid conversation about what someone really wants and what is available in life for them. 10. Steph says she charged $25, offered it to her small email list, and sold 10 sessions before the end of the month. 11. The most important pattern for Steph is experimentation: she runs tests, notices what happens, and then shares what she learns rather than copying a fixed formula. 12. She says business becomes misaligned when people try to do things they think they are supposed to do instead of what they actually want. 13. Steph argues that marketing feels awful when people believe they must convince or persuade others to buy from them. 14. She says the feeling of “I hate social media marketing” comes from the story someone tells themselves, not from taking a photo, pressing a button, or writing a post. 15. Steph’s answer is “un-marketing,” which she describes as throwing out the idea that there is one correct way to market. 16. She says one of the best alternatives is to ask, “What would you actually like to try?” and then test it with real people. 17. The conversation on niching says Steph is not anti-niching, but she thinks many people niche too early, before they have enough experience to know what they want. 18. Steph says a good niche is often found through the overlap of what you love, who you love to be around, and the difference you want to make. 19. The episode has a conversational, reflective tone, with Brianna Kay using examples from photography and weekend scheduling to test Steph’s ideas in real time. 20. People who like business strategy without hype will likely enjoy this episode, while listeners wanting rigid marketing formulas may skip it.

As heard by us

A calm case for building a business that fits the person behind it.

This episode follows Brianna Kay and Steph Dragonheart Benedetto as they make a case for business that does not force a niche or chase the loudest trend.

Read the full review in PlayNext →

Why you'd press play

If niche advice keeps making you feel smaller, this one pushes back.

Read the full recommendation in PlayNext →

Listen to the show on

Apple Podcasts Spotify

Play clips from this episode More from Rebel CEO Podcast w/ Breeanna Kay