Podcast Archives - Board Game Design Lab · Gabe Barrett

Game Marketing Made Simple with Andrew Lowen

·1 hr 30 min·5 clips

Andrew Lowen says, "The value has to be greater than the price."

The question is pledge behavior. Andrew and the host keep coming back to that small decision point: someone lands on a campaign page and has to decide if the trade feels fair. Marketing is not wallpaper here. It is part of the promise, right next to the rewards, video, price, timeline, and the creator's credibility. Fun has to show up quickly. The host uses a time-to-fun ratio to explain why a short, satisfying game can be easier to back than something heavier. Price changes the whole feel of that decision. A lower-priced game gets more grace than a hundred-dollar game, because the risk feels smaller. Then there is the wait. Backers are not just asking how long the game takes to play. They are also thinking about six months, a year, or eighteen months before it shows up. The host gets candid about Robomon, which becomes the cautionary example of a project taking longer than expected, even when the delay has real reasons behind it. That changed how he thinks about readiness. Now he wants the game basically done before people see the campaign, with art and graphic design finished before production and shipping take over. Andrew ties all of that back to value. People respond when the trade feels fair, not just when the price is low or the page looks clean. Community matters too. The guest pushes creators to talk with fans before and during the process, because launching without feedback leaves too much to guesswork. By the end, Andrew gets practical encouragement around Crowdfunding Nerds, the course, Deliverance, and all the moving pieces behind getting a game project out into the world.

As heard by us

A plainspoken look at why crowdfunding marketing works when the value story is clear.

This episode takes a practical look at crowdfunding marketing for board games and what makes a campaign feel worth backing. It stays focused on the pieces that actually move pledges: Facebook ads, email marketing, page presentation, reward value, and the wait before delivery.

Read the full review in PlayNext →

Why you'd press play

Build a crowdfunding campaign people can price, picture, and trust.

Read the full recommendation in PlayNext →

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