Marketing Against the Grain · Hubspot Media

ChatGPT Ads: The New Arbitrage for 2026

January 29, 2026·21 min·1 clip
Kip Bodnar predicts ChatGPT ads will spark the next marketing gold rush, revealing three ways to profit.
ChatGPT ads open the show.

As heard by us

A practical marketer's case for why ChatGPT ads may reward fast movers before the market normalizes.

Marketing Against the Grain frames ChatGPT ads as a possible early advertising arbitrage for marketers and founders. The episode's core bet is that AI assistant ads could be more valuable than classic keyword ads because the user has already revealed intent through a…

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Why you'd press play

You want the first real map of ChatGPT ads and what it means for marketers.

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