Budujesz profesjonalną markę osobistą? Unikaj tych 4 tematów w social mediach

·21 min·2 clips

Marek Jankowski reveals four social media topics that actually repel clients when building a professional personal brand.

In episode 481 of Mała Wielka Firma, host Marek Jankowski addresses solo entrepreneurs, experts, and freelancers on what not to discuss in social media when building a professional personal brand. He clarifies upfront that the advice is for those using social media to attract clients, not for content creators or influencers. The episode is structured around a LinkedIn survey where 229 participants voted on the most irritating topics when experts discuss them. Jankowski ranks the topics from fourth to first based on the survey results. The fourth most irritating topic is sharing personal life details like health, family, or vacations, which 12% of respondents found annoying; Jankowski explains this can shift perception from expert to influencer and recommends setting privacy filters. The third topic is criticizing others, disliked by 19%; he shares an example of an expert who avoids criticism by focusing on positive aspects and suggests asking clarifying questions before reacting. The second topic is controversial worldview issues like politics or religion, which bothers 23%; Jankowski distinguishes between relevant and irrelevant controversies and provides a four-paragraph email template for politely declining involvement in topics like MLM. The top irritant is constant self-promotion, with 46% finding it most annoying; he explains why it reduces trust and reach, then offers three promotion methods: the 'give, give, give, ask' ratio, product placement in valuable content, and the 'listen first, then speak' approach based on audience engagement. Throughout, Jankowski uses personal anecdotes, such as mentioning his dentist to explain client preparation or sharing his hobby of rope parks, to illustrate how to strategically incorporate personal elements. He emphasizes that free content should remain valuable regardless of whether listeners purchase his paid products like the Content Planner workshop. The episode concludes with a practical tip to delay posting when uncertain and consider long-term reputation impact.

Listen to the show on

Apple Podcasts Spotify

Play clips from this episode More from Mała Wielka Firma