Making Media · Colossus | Investing & Business Podcasts

The MCU: A Marvel Deep-Dive with Joanna Robinson

·1 hr 10 min·3 clips
Even Kevin Feige, the architect of Marvel Studios, wasn't a comic book reader.
Joanna Robinson discusses her definitive book on Marvel's history, tracing the MCU from pre-Disney days to its recent perceived decline. The conversation covers how Marvel's $4 billion acquisition transformed into $70+ billion in revenue and explores the unexpected reality that Kevin Feige wasn't a comic book reader.

As heard by us

A franchise story that keeps the business mechanics in view.

Marvel comes through here less like a superhero brand than a media empire built by accident, constraint, and timing. The conversation treats the MCU as both a creative bet and a business fix, since Marvel had to start with B-list characters after X-Men, Fantastic Four, and…

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Why you'd press play

Hear how Marvel went from pre-Disney rights chaos to a box-office and merch giant.

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