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Mastering Podcast Monetization with Matthew Sherry

·59 min·5 clips

Matthew Sherry explains how his rugby podcast ranks 115th in downloads but top three in revenue.

Matthew Sherry, CEO of Platform Media, discusses how he built a unique podcast business by solving distribution and monetization challenges. He shares insights from creating 'The Good, The Bad, and The Rugby,' which excels in revenue despite modest listener rankings, and explains his model of monetizing social content over audio ads. The conversation covers his recent acquisition and future expansion plans.

As heard by us

A practical look at how podcast audience scale and monetization do not always line up.

Matthew Sherry makes podcasting sound like a business problem: how distribution compounds and how monetization grows without flattening the show.

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Why you'd press play

Want the podcast business model, not just the podcast?

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