Making Media · Colossus | Investing & Business Podcasts

Business, Culture, and Content with Emily Sundberg

·1 hr 4 min·4 clips

Emily says Black Friday 2022 pushed her toward a New York Magazine story about 'small washing' and FAIR.

Emily Sundberg joins Making Media for a wide-ranging interview. The hosts start with a simple but revealing question about how she introduces herself. She says she has settled on calling herself a daily business newsletter writer. That label sits alongside a broader portfolio. She writes Feed Me. She also writes for New York Magazine and GQ. She has been featured in the New York Times, and she has published a documentary. The conversation uses that mix to ask what kind of media worker she really is. From there, the episode turns to sourcing. The hosts focus on how she built a broad and useful network of contacts without coming from a traditional journalism path. They also ask how she decides what deserves attention on a given day. She explains that the newsletter is tied to a live sense of where the puck is moving. Reader feedback becomes part of that process. People send her local news, inbox material, and office chatter she might not otherwise see. She treats that exchange as a two-way relationship rather than a one-sided broadcast. The conversation also gets into the daily rhythm of producing the letter. She writes in the morning. That choice means going to bed early and working in real time. The episode spends time on the practical shape of that routine and the intimacy of the exchange. Culture and documentaries stay in view throughout, but always through the lens of how media gets made.

As heard by us

A patient interview about newsletters, sourcing, and the practical mechanics behind media work.

Emily Sundberg's Making Media conversation traces how newsletter work depends on source-building, editorial judgment, and the business logic that shapes coverage.

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Why you'd press play

You want a wide-ranging media conversation with Emily Sundberg, the writer behind Feed Me.

Read the full recommendation in PlayNext →

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