LMScast with Chris Badgett · By WordPress LMS Elearning Expert Chris Badgett and Entrepreneur & Online Marketing Business Strategy Expert Chris Badgett on Teaching, Education, WordPress Development & Online Business.

Profit from Pain: Build Online Courses That Sell

·31 min·5 clips

Pain gets a practical definition here. Chris Badgett treats it as the pressure that makes a learner, client, or customer go looking for help. Profit is not the bad guy. The line is whether a creator exploits discomfort or understands the problem well enough to offer real relief. The offer still has to sell. For an online course, coaching program, or business, that starts with naming the pain so clearly that the right person thinks, yes, that is me. Urgency does some of the work. Badgett contrasts proactive markets like biohacking with reactive moments, when an incident suddenly makes help feel necessary. His house example lands because it is ordinary. A first-time buyer with a lease ending in four months has confusion, money pressure, a deadline, and a genuine need for guidance. That is what creates search behavior. The aim is not to whip up panic. It is to notice where people already feel stuck and build a useful way out. Badgett is blunt about the weak spot: assumptions. Course creators can hide behind a computer, invent a customer, and build the course they wanted to make anyway. His fix is ground game. Spend time with the people feeling the pain. Ask what they tried. Listen for what helped only for a while. That nuance changes the offer. Once a creator knows what worked, what failed, and what relief did not last, the promise can get sharper without getting hypey. The tone stays practical and builder-minded: better business comes from solving real pain with clearer value and more care.

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