LMScast with Chris Badgett · By WordPress LMS Elearning Expert Chris Badgett and Entrepreneur & Online Marketing Business Strategy Expert Chris Badgett on Teaching, Education, WordPress Development & Online Business.

Plan Your Online Education Business for 2026 with Chris Badgett

·39 min·3 clips

Everyone knows the Tyson quote about plans - but here's why the act of planning still makes you a better entrepreneur.

Planning is the main event here. Chris records near the tail end of 2025 and walks online education builders through the work before the year starts running away from them. He likes having a plan, but he cares more about the system that creates it than the document that comes out the other side. The audience is clear: course creators, coaches, membership site owners, and WordPress professionals building learning management businesses. The pressure comes from change. He points to disruption, the economy, geopolitics, and the online education space as reasons to be more deliberate. His first move is to zoom out. Before touching a calendar, he asks listeners to build a 10-year vision for the business and the life around it. Revenue is part of that, but not the whole thing. He also wants people thinking about recognition, company size, and what kind of operation they actually want to run. Lifter LMS is the example. Chris says the company once planned for customers in every country and has now reached almost every country except, apparently, Antarctica. The framework stays practical. He keeps coming back to choices a founder can make: stay solo, build a micro business, hire employees, or chase something much bigger. Sales gets the same treatment. What conversion rates matter? What kind of growth feels right? What company do you want to wake up inside? A sponsor read lands in the middle, with Pop-Up Maker tied to Chris's own website use cases: lead magnets, cart abandonment, upsells, downsells, and helpful content prompts. The close is plain. A plan gives you better odds because it creates clarity, reduces stress, and makes change easier to handle. The assignment: go to the Lifter LMS Academy, use the free Annual Planning System, copy or download the document, and start the plan.

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