LMScast with Chris Badgett · By WordPress LMS Elearning Expert Chris Badgett and Entrepreneur & Online Marketing Business Strategy Expert Chris Badgett on Teaching, Education, WordPress Development & Online Business.

Marketing Automation for Course Creators

·27 min·1 clip

Marketing automation lets Chris Badgett “time travel” through the customer journey.

Chris keeps the frame simple. Marketing automation helps course creators bring in leads, keep customers warm, and move people toward paid learning offers without trying to do everything at once. The first job is capture. A prospect needs somewhere to enter the system, usually an email list or another automation setup. After that, the path matters. Chris walks through a lead journey where someone may read a newsletter, grab a lead magnet, and later think about a sales call. Lifter LMS is the working example. He explains how course creators can connect enrollment behavior to emails, with one message going out right away and others landing later. The follow-up does a lot of the work. What makes it useful is the fit between the message and what the person has already done. Chris calls automation time travel, which is a pretty good way to hear the episode. A customer relationship can stretch across days, months, offers, and decisions. Someone might show mild interest, ask for more information, and later weigh a membership. The setup stays founder friendly, with Chris talking through repeatable systems inside WordPress and Lifter LMS. The sponsor read fits the same toolbox. Pop up Maker comes up around opt-ins, announcements, promotions, abandonment, upsells, downsells, and pointing visitors to helpful content. The close turns practical again: look for future opportunities, upgrade paths, and places where automation can support the next step.

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