LMScast with Chris Badgett · By WordPress LMS Elearning Expert Chris Badgett and Entrepreneur & Online Marketing Business Strategy Expert Chris Badgett on Teaching, Education, WordPress Development & Online Business.

How To Validate An Online Course To Maximize Your Success

·47 min·3 clips

Validate before building saves thousands

Build later, validate first. Chris frames the conversation around saving time, energy, and money before a course creator commits to a full online training program. Kurt returns, and the discussion starts with familiar moves like pre-selling and landing pages before getting into the harder part: testing assumptions. Opportunity can look endless when you are building something. Validation is the filter that helps a course idea earn real effort instead of just excitement. Price gets a lot of attention. Chris argues that every market has its own willingness to pay, ability to pay, and sense of value. Guessing is where builders get into trouble. He recalls Patrick Campbell challenging software entrepreneurs for picking prices by instinct instead of testing them. Audience context changes the answer too. Selling to CEO executives, young parents, new entrepreneurs, or mid market buyers changes what a reasonable price can be. The first launch becomes evidence. A founding offer at a steep discount can still show whether people will pay and whether the course has traction. Real payment sharpens the signal. Chris warns that friends and family outside the niche may give encouragement that feels great and proves almost nothing. The buyers have to match the target market. Validation means finding enough relevant people to test the course, the product, and the price with more than applause. By the end, the work still feels fluid. Validation is an ongoing discipline, especially early, and it asks builders to move past imposter syndrome and stay open when their assumptions get challenged.

As heard by us

A practical reset on validation, pricing, and why friendly feedback is not enough.

This episode treats course validation as a plain business question, not a launch ritual. Chris Badgett and Kurt Von Ahnen keep circling the same point: before building, a creator needs proof that the market wants the offer, will pay for it, and sees enough value to act.

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Why you'd press play

Pressure-test your course idea before you sink months into building it.

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