LMScast with Chris Badgett · By WordPress LMS Elearning Expert Chris Badgett and Entrepreneur & Online Marketing Business Strategy Expert Chris Badgett on Teaching, Education, WordPress Development & Online Business.

How To Sell More Courses With Incentivized Affiliates

·32 min·1 clip

Alex describes a revenue-share model where a $100 monthly membership can pool $25 and distribute it by course performance.

Affiliate math comes first. Chris Badgett opens with Alex Standifird from Siren Affiliates, and the conversation gets practical fast. There is a live Black Friday mention for a 70% discount using the LIFTER25 coupon code, but the meat of the episode is commission structure. Alex says creators should begin with profit margin, especially the amount the business could survive losing in a worst case. Competitor rates matter, but only as context. Look at similar programs, learn the range, then avoid copying the market blindly. Siren's useful trick is flexibility. Since the platform can run multiple programs, course creators do not have to pay every affiliate the same rate. Better partners can get better terms, while the public program stays smaller. That keeps the average payout under control. Alex's framework is plain: know the margin, check the market, decide which affiliate groups deserve their own program, then use that to set a baseline. Then cut it in half. His warning is simple too. If the first offer is already the maximum, there is nowhere to go when a stronger partner shows up or starts producing. The best affiliates may earn more, so creators need space between the opening offer and the highest percentage they can stomach. Chris closes by pointing listeners to a YouTube tutorial on building a Udemy-style revenue-share site with Siren, Lifter LMS, and WordPress.

As heard by us

A practical look at incentive design, margin, and affiliate terms for course sellers.

Chris Badgett and Alex Standifird treat course selling as a set of tradeoffs, not a morality play. The talk stays practical: how affiliates affect margin, where competitor checks fit in, and why more than one program can make sense when the numbers are tight.

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Why you'd press play

Need a cleaner way to set affiliate payouts for your training program?

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