Podcast 1257: You vs. Google: The Very Unauthorized Guide to Google Ads with Kasim Aslam

·46 min·4 clips

Kasim Aslam reveals how one person in a 1000-employee company can be responsible for 25% of total output.

The episode begins with host Greg Voisen introducing Kasim Aslam, a serial entrepreneur and founder of Solutions 8, a top Google Ads agency managing over $70 million in annual ad spend. Aslam is the author of multiple books, including 'The Hire Book,' which he offers for free to listeners via thehirebook.com. He explains that effective delegation requires hiring the right people first, challenging the common approach of treating employees as commodities. Aslam delves into the Pareto distribution, illustrating its fractal nature where a small percentage of employees drive most output, and argues for paying above market rates to attract peak performers. He shares specific hiring stories, such as a $1000/month virtual assistant from Ukraine who rose to become his CTO and business partner. Aslam outlines three key traits for remote talent: proactivity, creativity, and attention to detail, emphasizing proactivity as crucial in an AI-dominated future. He describes 'fly traps'—tests like providing wrong login details—to assess candidates during trials. Aslam discusses encouraging side hustles and not retaining top talent rigidly, citing examples where former employees became referral partners. He advises aligning incentives by paying based on output rather than hours to foster efficiency and AI adoption. The conversation touches on AI's role, with Aslam predicting it will make 80% of jobs superfluous but amplify the remaining 20%. He explains how his agency uses AI to create personalized GPTs for clients, improving continuity when employees leave. Aslam concludes by sharing his core values—truth, responsibility, and love—and why he ended his book with 'I love you,' emphasizing the importance of genuine care in employer-employee relationships.

As heard by us

A practical Google Ads conversation that turns remote hiring, wrong logins, and time into business judgment.

Google Ads sits beside the machinery of modern work in this conversation with Aslam, founder and CFO of Solutions 8, an agency managing more than 70 million dollars in annual ad spend for about 200 clients.

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Why you'd press play

You want Google Ads-adjacent business guidance where even a wrong password becomes a hiring signal.

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