Hobby To Hustle Podcast · Gemma Dillon & Candace Lam

Why social media sucks (and what to do instead) | Ep. 20

·36 min·1 clip
The algorithm changed and suddenly nobody could find the people they actually followed.
Gemma and Candice examine why social media has become frustrating for creative entrepreneurs, focusing on algorithm changes, video content mandates across platforms, and the soul-sucking shift from enjoyment to obligation. Rather than accepting this reality, they position multiple alternatives: direct B2B outreach, SEO-optimized websites for organic Google rankings (with Candice ranking #1 in her UK county), content creation on YouTube as entertainment rather than social media, and word-of-mouth from satisfied customers. The episode validates creator burnout while providing actionable paths forward.

As heard by us

A useful reset for makers who want to sell without leaning on social media.

Hobby To Hustle takes on a familiar headache: social media can start to feel less like a tool and more like a second job. Gemma and Candice point to other ways forward, including Etsy, craft fairs, and calmer marketing habits that sellers can actually keep up with.

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Why you'd press play

If social media drains you, this gives you other ways to sell without living online.

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