Hobby To Hustle Podcast · Gemma Dillon & Candace Lam

How we came to be | Ep. 22

·30 min·1 clip

Gemma’s annual plan is 37 pages long, including 12 pages of monthly to-do lists.

1. Hobby To Hustle Podcast episode 22 traces how Candice and Gemma met and how their business friendship developed. 2. Candice is the co-host who asks about their backstory, and Gemma is the co-host who remembers the July 2021 meeting and explains the origin story. 3. The episode asks what their friendship and weekly calls actually do for two creative business owners. 4. Dina, described as a coach and mutual creative, suggested a separate call so Candice and Gemma could introduce themselves after quitting full-time jobs. 5. Candice says she messaged Gemma on Instagram and later realized that reaching out felt out of character for her. 6. Gemma says the first meeting was one-off at first, but Candice suggested they meet again. 7. The hosts describe Monday meetings as a regular habit that grew from that first conversation. 8. They split those calls into business troubleshooting and emotional or stress troubleshooting. 9. Candice says Gemma warned her when she feels anxious, including when she has three workshops in one week. 10. Gemma says Candice can tell whether a plan means stress or excitement based on when it appears. 11. Gemma describes an annual plan that runs to 37 pages. 12. She says 12 of those pages are monthly to-do lists, and the rest cover money strategy, marketing, social media, workshops, coaching, and business operations. 13. Candice reacts strongly to the table of contents, the tabs, and the subheadings in the plan. 14. Gemma says she prefers to jump into ideas and improve them over time, while Candice prefers more control and detailed preparation. 15. The hosts say their businesses are different because Gemma works in calligraphy and Candice works in digital art. 16. They argue that being in different industries helps them avoid conflict and learn from each other’s perspective. 17. The tone is conversational, self-aware, and informal, with repeated interruptions and shared laughter. 18. The format is a two-person back-and-forth that moves from origin story to practical business habits. 19. Creatives looking for a business-friend model will likely relate. 20. Listeners wanting polished industry strategy talk may skip it.

As heard by us

A grounded look at how a creative-business friendship becomes practical support.

The episode follows Candice and Gemma as they turn a mutual introduction into Hobby to Hustle, and that origin story gives the piece its shape.

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Need a low-stakes listen about how a business friendship gets built?

Read the full recommendation in PlayNext →

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