HBR On Strategy · Harvard Business Review

The Key to Sustaining an Enduring Competitive Advantage

·19 min·1 clip

Chris Zook reveals why less than 1 in 10 companies achieve profitable growth over a decade.

This episode features Chris Zook discussing how businesses can achieve sustainable competitive advantage, highlighting that less than 10% of companies sustain profitable growth over a decade. He shares three principles from his book Repeatability, with examples from companies like IKEA and Nike.

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