378 – All About Being a Guest on a Podcast with Noemi and Gabor of Podcast Connections

·55 min·5 clips

Noemi, a podcast agency owner, reveals she's a hobby artist who makes handmade collages for relaxation.

The episode begins with host Sue Monheit introducing the topic of podcast guesting as a networking tool for handmade entrepreneurs. She introduces guests Noemi and Gabor Varez, owners of Podcast Connections, a boutique agency that connects experts with podcast hosts. Noemi reveals she is a hobby artist who creates handmade collages, establishing her personal connection to the audience. The conversation starts with a motivational candle segment where Noemi shares a blue candle representing 'just keep going' and Gabor a white candle for 'done is better than perfect,' themes relevant to makers. Sue then poses the question of whether handmade creators should host their own podcasts. Noemi and Gabor strongly advise against it, citing the time, cost, and difficulty, and recommend guesting on existing shows instead. They explain the benefits of guesting, including exposure, credibility building, and lead generation through evergreen content. Sue adds that guesting aligns better with sales goals for product-based businesses. The discussion moves to practical steps: researching target podcasts by niche and locality, creating a list of 5-10 shows, and developing topic ideas tailored to each podcast. They emphasize the importance of personalized pitches, avoiding generic emails, and possibly creating a one-page media sheet. Tips for preparation include practicing talking points, starting with smaller podcasts to gain experience, and technical setup like using a quiet space and a decent microphone. Post-interview, they advise promoting the episode on social media, thanking the host, and adding the appearance to your website for credibility. The episode concludes with a summary of the value of podcast guesting for authority and networking, and information on how to connect with Podcast Connections.

As heard by us

A practical guide to finding podcast audiences that already overlap with a gift business's customers.

Podcast guesting comes through here as a networking tactic with a more useful question underneath: which shows already have the attention of a maker's likely customers?

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Why you'd press play

You want to find podcasts your gift business's ideal customers already listen to.

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