Her Agency is Having an Identity Crisis

·19 min·1 clip

Haley explains how to reposition from a solo freelancer to a full agency with 12 people.

This starts with familiar Freelance to Founder setup. Preston Lee welcomes listeners, points them to the question form, and positions the show as weekday help for freelancers growing into agency owners. Haley Raymond is back. Preston introduces her as a PR consultant and publicist, then nudges listeners toward the prior two conversations for the backstory. The actual question is not in this excerpt. What does come through is the show's owner-to-owner feel: practical service-business problems, not big motivational fog. Then the sample moves into sponsor reads. Framer gets a build-for-free mention. Shopify comes in around adding products, courses, or another revenue stream. Preston sounds like someone who knows the every-hat phase of running a business. The ad setup names the squeeze directly: creative direction, accounting, CEO work, marketing, payroll, onboarding, time tracking, and HR paperwork. Intuit QuickBooks Payroll is tied to team growth, with the pitch focused on cutting scattered admin and giving small business owners one clearer view of the team and the money. The close is short and routine. Preston credits Joaquin Carud's music, signs off, and rolls into a separate promo for Harvard Business School's Climate Rising. So this excerpt gives more texture than advice. It shows the audience, cadence, and business lane, even though the main question is missing. The tone is warm and conversational. Best read: this belongs in the service-business growth lane, especially for people moving from solo work into a more defined agency. It is also ad-heavy, so anyone sampling for the advice should expect mostly setup, sponsor material, and closing housekeeping.

As heard by us

A direct agency and freelancing conversation that turns growth questions into plain language.

This episode follows a service business conversation, with Preston Lee guiding the discussion and Haley Raymond back for a third appearance. Haley talks through PR and earned media, so the focus stays on the day-to-day questions freelancers and agency owners face when they want…

Read the full review in PlayNext →

Why you'd press play

If your service business needs a cleaner direction, this weekday conversation gives you one.

Read the full recommendation in PlayNext →

Listen to the show on

Apple Podcasts Spotify

Play clips from this episode More from Freelance to Founder