Founder's Journal · Morning Brew

Why We Sold Morning Brew

·27 min·2 clips
Alex sold Morning Brew to fulfill a promise to his dying father to take care of his family.
Alex Lieberman details the decision to sell Morning Brew to Axel Springer in 2020, covering the financial, strategic, and personal factors, including a promise to his father and gut feelings about his CEO role. He reflects on having no regrets three years later and hints at a future episode about stepping down as CEO.

As heard by us

A candid reflection on the Morning Brew sale, centered on valuation, regret, and the personal logic behind saying yes.

Alex Lieberman's talk about the Morning Brew sale reads as a steady, unsentimental look at an exit decision, the valuation behind it, and the regret he wanted to avoid.

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Why you'd press play

Why saying yes to a huge offer can still feel like the harder move.

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