Founder's Journal · Morning Brew

Lessons from CMOs, Great Storytelling, Freelance vs. Full-time, Follow Your Energy

·28 min·2 clips
Calvin Klein skyrocketed by latching onto The Bear's star before anyone else called out his rising fame.
Alex Lieberman shares key takeaways from a CMO dinner on marketing strategies, discusses hiring full-time vs. freelance talent, explores storytelling lessons from Sean Puri, and announces joining the board of Experience Camps to help scale its impact for grieving children.

As heard by us

A founder's hiring argument that turns team structure into a real operating choice.

Founders Journal spends this episode on focus, talent, and the sort of team structure that can build a moat. Alex Lieberman connects the April shift from three episodes a week to one with a wider reset, then makes the case that full-time people matter because they can be…

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Why you'd press play

If you want a blunt founder take on full-time hiring, focus, and why freelance can leak attention.

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