Friday Morning Drive | Peter Hernandez with Jennifer Kalish | “How’s the market?” — Do you really know how to answer?

·33 min·3 clips

A Manhattan penthouse sold for its 10-year-old price, showing buyers are smart and sellers are realistic.

The episode begins with Peter Hernandez introducing Jennifer Kalish, a Manhattan broker he met at Elevate in Aspen. Jennifer shares her morning tennis routine, playing on red clay in East Hampton. Peter sets up the discussion by noting Jennifer's impressive sales: 70 deals closed and on track for $90 million by September. Jennifer explains that the last 18 months were challenging, with luxury properties sitting unsold despite being fabulous, but now there's a shift as buyers see New York as a safe haven. She highlights a penthouse sale where sellers accepted their purchase price from 10 years ago, illustrating buyer savvy and seller realism. The conversation turns to market trends, with Peter noting the market's rapid gyrations post-COVID. Jennifer advises against off-market listings, arguing they exclude most buyers and leave money on the table. She discusses her approach to listings, preferring motivated sellers and being transparent about pricing. Jennifer mentions staging properties more often now, using a reasonable stager to make homes appear turnkey. When asked about data, she focuses on inventory trends, reaching out to potential sellers when she sees gaps. Jennifer describes her business as organic, built through relationships and hustle, though she plans to increase marketing via mailers and social media. She emphasizes referring business to colleagues, as it often comes back. Peter asks for a truth bomb, and Jennifer says agents must believe in their ability and ask for the order. She expresses optimism that more sellers will enter the market due to tight inventory. The episode concludes with Jennifer encouraging listeners to contact her for advice or collaboration.

As heard by us

A recent Upper West Side penthouse sale grounds a focused discussion of resale value, inventory, and seller realism.

A Friday Morning Drive conversation turns market chatter into a grounded look at where value may still be hiding. Jennifer moves from a recent Upper West Side penthouse sale into the signals she watches in everyday brokerage work, using the five-bedroom, four-and-a-half-bath…

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Want a sharp Upper West Side resale story that makes "How's the market?" feel concrete?

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