My Q4 2024 Marketing Strategy

·19 min·1 clip

Anton Kraly details his three-day Halloween promotion starting October 29th with three emails and remarketing ads.

Anton Kraly introduces this solo episode as a timely presentation on his Q4 2024 promotion strategy, posted just before the quarter begins. He notes that a video version with screenshots is available on Spotify. He emphasizes that Q4 is the busiest shopping season for online stores, with historical data showing consistent sales spikes. The first promotion is for Halloween, running October 29-31 with three emails and remarketing ads. Thanksgiving and Black Friday are combined into a five-day promotion from November 25-29 with daily emails. Cyber Monday is a one-day promotion with two emails and synced ads. The Christmas promotion runs December 9-13 with three emails, themed around guaranteed delivery by Christmas. The New Year's promotion spans December 30 to January 3 with three emails. Anton states that five unique offers are needed, along with an email marketing tool like Shopify Email or Klaviyo, and Meta and Google Ads accounts with remarketing audiences. He directs Drop Ship Lifestyle members to lesson 6.7 of the Blueprint for promotion creation training. He shares a sample 'offer arsenal' from a hypothetical homebrew brand, showing holiday-themed offers like free recipe packs. For email marketing, he advises sending to all contacts except recent buyers and those in automations, and matching ad copy to email messages. On Meta and Google, ads target website visitors from the past 180 days, excluding recent customers, using display and demand gen ads. He claims that even small ad budgets can significantly increase sales, potentially doubling Q3 revenue. He offers a spreadsheet of best-performing Q4 email headlines to program members via Discord. The episode concludes with a call to action to implement the strategy and leave reviews.

As heard by us

A practical 2024 Q4 promotion calendar for online-store operators turning seasonal demand into scheduled campaigns.

Anton Kraly gives Q4 planning a practical shape, turning the holiday rush into a 2024 promotion calendar for online stores. The episode maps five promotions across three months, with useful attention to the second week of December, when a Christmas-delivery promise can give late…

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You want five Q4 promotions on the calendar before the busiest shopping season hits.

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