Design Better · The Curiosity Department, sponsored by Wix Studio

Bonus Episode: Champ Bennett, co-founder of Capsule, on making motion design easy and scalable

·50 min·4 clips

Champ Bennett shares how his dad's entrepreneurship and mom's artistry sparked his obsession with design tools.

The conversation starts with creator confidence. The opening claim is that being comfortable on camera can signal confidence and clear communication, especially in remote work and selling. Capsule is the example that gives the idea some weight. Walter says he found it in the rush of generative AI tools, where usefulness matters more than novelty. The comparison with After Effects is direct. Capsule makes motion graphics and short videos easier for Design Better. Bennett brings the founder side: his entrepreneurial path, the logic behind motion design systems, and the push to help companies become more video first. The sharpest stretch is about pitching. He keeps working the story and the visuals until the round closes, which sounds less polished than people pretend. He is still jamming on the narrative, trying to make it crisp enough to land. Walter ties that to Dan Pink and asks about pitches that invite the audience in instead of making them sit there and receive. Bennett's answer is plain. One of the hardest parts is to stop talking. He builds pauses into the pitch, even when the silence starts to feel awkward. That pause gives the room a way in. Once someone asks the first question, the pitch turns into a conversation, which Bennett sees as essential for investors and probably for sales too.

As heard by us

A useful founder conversation on scalable motion design, sharper pitching, and why camera fluency may matter more at work.

Capsule co-founder and CEO Champ Bennett makes a business case for motion design that is less about polish and more about production capacity.

Read the full review in PlayNext →

Why you'd press play

A practical look at motion design systems, AI tool clutter, and why video-native creators matter.

Read the full recommendation in PlayNext →

Listen to the show on

Apple Podcasts Spotify

Play clips from this episode More from Design Better