Business Strategy for CPA's · Geraldine Carter
372 [WIP Series] 1/3 Fewer Clients, 2x-3x the Prices, and Sundays Off, with Jan Schaffner, EA
November 12, 2025·44 min·4 clips
Jan's daughter asks if firing 400 clients means getting 400 hours back, sparking a mic-drop moment.
As heard by us
Fewer clients, firmer pricing, and a harder kind of freedom.
Jan Schaffner's reset lands as a practical story about scale, pressure, and finally drawing a line. Geraldine Carter keeps it grounded in the details that matter: 551 clients, two full-timers, two seasonal staff members, and the decision to fire 400 clients once the numbers and…
Why you'd press play
If you need proof that cutting clients can buy back hours, press play.
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