Behind the Scenes of Trek Tots: Kim Wright's Entrepreneurial Adventure

·37 min·3 clips

A late-night scroll while feeding her baby revealed a shocking gap in the market for portable playmats.

Vicky Weinberg introduces the episode by promoting her Amazon Made Easy membership before welcoming Kim Wright, founder of Trek Tots. Kim explains she is a project manager by day and entrepreneur by night, launching Trek Tots to simplify parenting with portable products like the Play Mat. She describes her background as South African with Scottish parents, now living in Kent, UK, and how travel experiences sparked her interest in practical solutions. The idea for the playmat came from frustration during a holiday when she couldn't find a portable option, leading her to adapt a camping mat. Kim details the design process, involving Google searches for manufacturers, material safety testing, and feedback from other parents at baby clubs. Her biggest challenge was a trademark opposition from a large US corporation, which required lawyer consultations and delayed launch. She advises using free consultations to gather multiple perspectives before committing. Kim discusses PR efforts, including influencer partnerships and winning a Small Business Sunday award, which boosted visibility. She emphasizes connecting with other entrepreneurs for support and efficiency, sharing insights from events like the SBS network. Kim balances her business with a four-day job and family time, focusing on organic growth. She recommends starting simply, even with existing products tweaked for new purposes, and cites Guy Raz's pattern of rejection, persistence, and breakthrough. The episode concludes with Kim's advice to just start and Vicky's reflection on the importance of sharing early-stage journeys.

As heard by us

Kim Wright's Trektots launch story turns trademark delays and perfectionism into grounded advice for product founders.

Kim Wright's route to launching Trektots gives a small product story some useful texture: the drag of admin, the pull of perfectionism, and the slow shift from waiting for everything to be finished to accepting that a business can develop in public.

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Why you'd press play

Want to bring a kids' product to market without waiting for perfect certainty? Kim Wright's Trektots story gives you a calm reality check.

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