Opportunities We See For 2023

·1 hr 5 min·5 clips

Grant found TikTok ads deliver 10 times more traffic for the same budget compared to Facebook.

This episode features hosts Grant and Charlie from Business and Investing discussing potential opportunities for 2023 across business and investing. The hosts are business owners who share their perspectives on wealth-building trends. Grant and Charlie first debate the immediate opportunity of AI, referencing OpenAI's ChatGPT-3 gaining a million users in three days. They contrast this with Twitter taking two years to reach 50 million users and Pokémon Go taking 19 days. Charlie argues AI currently lacks practical applications, while Grant sees its rapid user growth as a significant marketing hook for businesses. The hosts identify TikTok ads as a major opportunity, citing tests where TikTok ad traffic cost one-tenth of equivalent Facebook ads. They note TikTok's expanding user base now includes older demographics seeking educational content. Grant shares that TikTok ads have been their podcast's second-largest growth driver in 2022. Independent, direct-to-consumer media is highlighted as a trend, exemplified by a mortgage broker on TikTok documenting real lending experiences. The hosts argue such niche creators are trusted more than traditional journalists who don't "do the thing" they report on. They suggest businesses offering cost-cutting or efficiency improvements will thrive, inspired by big consulting firms selling benchmark reports to enterprises. Repositioning marketing services to reduce client ad spend for the same results is presented as a compelling offer. Major 2022 data breaches at companies like Canva, Optus, and Medibank are listed, creating an opportunity in cybersecurity and related services. Grant proposes a hypothetical "proxy service" to manage and rotate personal contact details after breaches. Charlie sees an opportunity in becoming a property developer or builder, citing a shortage of new dwellings due to supply chain issues and builder insolvencies. A surprising claim is that TikTok offers a "first mover advantage" with potentially two more years of cheap ad rates before the platform matures. The hosts find it remarkable that TikTok has successfully attracted older, information-seeking users beyond its teen demographic. They note the low barrier to entry for independent media, with a basic studio setup now costing around $3,000 compared to $10,000 previously. The episode suggests even builders can leverage this trend by creating timelapse renovation videos for brand trust. The tone is conversational and enthusiastic, blending personal anecdotes with strategic analysis. The style is educational but informal, featuring friendly debate between the co-hosts. Business owners in marketing, media, or B2B services would find actionable ideas in this episode. Listeners seeking specific stock picks or financial advice should look elsewhere, as the hosts focus on broader business trends and explicitly avoid giving personal financial recommendations.

As heard by us

An optimistic 2023 episode that grounds its market talk in benchmarking and cost reduction.

The episode treats 2023 as a year for looking past gloomy headlines and paying attention to where value may still show up. It makes a firm case that media noise is the wrong place to look, then keeps circling back to business and investing as areas where real upside can still…

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A practical look at 2023 opportunities for people who think in margins, not headlines.

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