A World at War with Itself · Julie Finch-Scally
Can we believe in what we read, hear and see
·21 min·2 clips
Sam Webster explains how AI cloned his voice for a radio ad in under three minutes.
As heard by us
A practical conversation about persuasion, trust, and how branding sticks in a crowded media landscape.
Julie Finch-Scally and Sam Webster keep the discussion practical, with advertising practice doing most of the work. Webster draws on years in radio and the advertising industry in Canberra, which gives the conversation a local feel without making it narrow.
Why you'd press play
Listen if you want to think more clearly about what shapes your trust.
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