Ideas to Operation and Execution, with guests Monica and Scott

·1 hr 21 min·5 clips

Two massage therapists and their partners, recovering from holiday sickness, gather in a Stony Creek clubhouse to plan their 2025 conference empire.

The episode opens with hosts Mark and Amanda, both RMTs, bantering with guests Monica Passanato and Scott Dartnell about their location in Stony Creek/Hamilton and recovering from holiday illnesses. Monica introduces herself as an RMT and business owner of 25 years, originally from a commerce and real estate background, who built an integrative healthcare clinic and was heavily involved in product sales. Scott is an RMT of 33 years. They explain how they partnered after taking over a failing massage conference with only weeks' notice when the original organizer, Jill Rogers, stepped down. The group discusses the evolution of their conferences from product-focused trade shows to education-heavy events with 38 speakers at recent shows. Monica shares a story about a teacher who was ready to quit massage until attending their conference reignited his passion. Scott describes a challenging morning where he treated a teenage double amputee, a brain surgery survivor, and a struggling new Canadian, highlighting the profession's emotional impact. The hosts explore their individual roles: Scott is the connector and relationship-builder, Monica handles logistics, vendors, and finances, Mark is the creative visionary behind concepts like Free Friday, and Amanda is the copywriter and editor. They detail their 2025 events: a live virtual conference on March 10th, an in-person day in Burlington in March, the American Massage Conference in Orlando from May 16-18 featuring Free Friday, and the Canadian Massage Conference in Saskatoon in September. They emphasize affordability, family-first values, and their collaborative, ego-free partnership dynamic.

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